{"title":"New Arrivals","description":"\u003cp\u003eDiscover the latest professional haircare at My Salon Store with our New Arrivals, featuring fresh additions from top Italian brands like 360, BBCOS, and Kaaral. Shop salon-quality shampoos, conditioners, styling products, and treatments designed to deliver professional results at home. Each new arrival is hand-selected to bring you the newest formulas and trending products before anyone else. Check back often as we add more premium products to keep your routine ahead of the curve.\u003c\/p\u003e","products":[{"product_id":"bbcos-emphasis-thera-tech-scalp-hair-balance-shampoo","title":"BBCOS Emphasis Thera-Tech Scalp \u0026 Hair Balance Shampoo","description":"\u003ch2\u003eAdvanced Dermocosmetic Care for Sensitive Scalps and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eExperience the ultimate professional-grade scalp therapy at home with the \u003cstrong\u003eBBCOS Emphasis Thera-Tech Balancing Shampoo\u003c\/strong\u003e. Specially engineered for individuals looking to care for scalp dryness and fragile, brittle hair, this premium daily-use cleanser respects your hair's natural surface layers while actively restoring a balanced look to the scalp moisture barrier.\u003c\/p\u003e\n\u003cp\u003ePowered by an innovative blend of biofunctional ingredients and biomimetic peptides, this clean-beauty shampoo targets the look of irritation and reinforces the appearance of fragile fibers right from the root. The lightweight formula thoroughly eliminates impurities and excess styling sebum without stripping essential surface moisture, ensuring your hair remains clean, voluminous, and full of natural bounce for longer. Whether used as a standalone daily solution or as a critical priming step to maximize the conditioning absorption of specialized serums, it provides an optimal foundation for healthy-looking hair longevity.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoothes \u0026amp; Rebalances:\u003c\/strong\u003e Calms the feel of sensitive, tight, or dry scalps by maintaining a balanced surface environment.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRoot-to-Tip Fortification:\u003c\/strong\u003e Strengthens fragile hair strands from the root upward to significantly protect against daily styling breakage and structural shedding.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeightless Clean:\u003c\/strong\u003e Purifies the scalp and hair effectively, preserving natural lightness, volume, and freshness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTreatment Primer:\u003c\/strong\u003e Prepares the hair cuticle and scalp surface to enhance the conditioning effectiveness of subsequent leave-in serums.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAdvanced Cosmetic Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePROCAPIL®:\u003c\/strong\u003e A breakthrough patented complex utilized to combat the appearance of aging hair, protect structural integrity, and optimize cosmetic microcirculation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProBiocin V™:\u003c\/strong\u003e A premium prebiotic technology that nurtures beneficial surface microflora to protect and restore a delicate scalp moisture barrier.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCAPIXYL™:\u003c\/strong\u003e A high-performance biomimetic peptide and red clover extract blend that improves the look of hair density and supports a healthy-looking active hair cycle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply a small amount evenly to wet hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eGently massage into the roots with your fingertips to stimulate the skin surface and create a rich lather.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with plenty of lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eRepeat the application if necessary. For optimal results, pair with the Emphasis Thera-Tech Fortify Leave-In Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSizes Available:\u003c\/strong\u003e 250 ml | 1000 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean Beauty Formula:\u003c\/strong\u003e 100% Vegan | Cruelty-Free | Dermatologically Tested\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree From:\u003c\/strong\u003e Silicones, SLS\/SLES, Parabens, Added Salt, and Mineral Oils\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bbcos","offers":[{"title":"250 ML","offer_id":48346882375872,"sku":"BBCETSHS","price":40.0,"currency_code":"USD","in_stock":true},{"title":"1000 ML","offer_id":48346882408640,"sku":"BBCETSHSL","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1203\/6678\/files\/BBCOSEmphasisThera-TechScalpandHairBalanceShampoo.png?v=1780271555"},{"product_id":"bbcos-emphasis-thera-tech-fortify-leave-in-conditioner","title":"BBCOS Emphasis Thera-Tech Fortify Leave-In Conditioner","description":"\u003ch2\u003eDaily Weightless Protection and Fortification for Fragile Hair\u003c\/h2\u003e\n\n\u003cp\u003eGive your hair a continuous shield against environmental stress and daily styling damage with the \u003cstrong\u003eBBCOS Emphasis Thera-Tech Fortify Leave-In Conditioner\u003c\/strong\u003e. Formulated as a daily-use professional treatment, this weightless formula deeply conditions and respects your hair's natural physiology without sacrificing volume or leaving a heavy residue.\u003c\/p\u003e\n\n\u003cp\u003ePowered by a cutting-edge blend of biofunctional ingredients and biomimetic peptides, this clean-beauty leave-in treatment actively coats the hair cuticle, reinforces the look of strand strength, and guards the hair fiber against thermal styling and external aggressors. Perfect for everyday care, it can be used on its own for effortless manageability or paired seamlessly with the Thera-Tech Balancing Shampoo. When used as part of your complete routine, it locks in vital cosmetic moisture and reinforces hair vitality, creating the perfect surface environment for your specialized scalp serums to work at their absolute best.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eContinuous Fortification:\u003c\/strong\u003e Strengthens the appearance of fragile hair strands throughout the day, protecting against daily styling breakage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeightless Hydration:\u003c\/strong\u003e Delivers essential moisture and improves combability while maintaining natural lightness and bounce.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEnvironmental Shield:\u003c\/strong\u003e Protects the look of the hair fiber from external stressors, heat styling, and mechanical brushing damage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSynergistic Care:\u003c\/strong\u003e Works in harmony with Thera-Tech serums to complement active ingredients and maximize your daily grooming routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAdvanced Cosmetic Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePROCAPIL®:\u003c\/strong\u003e A breakthrough patented complex utilized to combat the appearance of aging hair, protect structural integrity, and optimize cosmetic microcirculation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCAPIXYL™:\u003c\/strong\u003e A high-performance biomimetic peptide and red clover extract blend that improves the look of hair density and supports a healthy-looking active hair cycle.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProBiocin V™:\u003c\/strong\u003e A premium prebiotic technology that nurtures beneficial surface microflora to protect and restore a delicate scalp moisture barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply evenly to clean, towel-dried hair, focusing primarily on the mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eComb through gently with a wide-tooth comb to ensure even distribution.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse out.\u003c\/li\u003e\n  \u003cli\u003eStyle your hair as usual. For maximum fortifying results, apply after washing with the Emphasis Thera-Tech Balancing Shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize Available:\u003c\/strong\u003e 250 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean Beauty Formula:\u003c\/strong\u003e 100% Vegan | Cruelty-Free | Dermatologically Tested\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree From:\u003c\/strong\u003e Silicones, SLS\/SLES, Parabens, Added Salt, and Mineral Oils\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bbcos","offers":[{"title":"Default Title","offer_id":48348605022400,"sku":"BBCETFLI250ML","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1203\/6678\/files\/BBCOSEmphasisThera-TechFortifyLeave-InConditioner.png?v=1780313293"},{"product_id":"bbcos-emphasis-thera-tech-growth-boost-serum","title":"BBCOS Emphasis Thera-Tech Growth Boost Serum","description":"\u003ch2\u003eAdvanced Follicle Therapy to Support the Appearance of Hair Density and Vitality\u003c\/h2\u003e\n\n\u003cp\u003eTarget the appearance of thinning at its source and encourage thicker-looking, more resilient hair with the \u003cstrong\u003eBBCOS Emphasis Thera-Tech Growth Boost Serum\u003c\/strong\u003e. This advanced dermocosmetic scalp treatment is engineered specifically to address the appearance of thinning hair by focusing on structural root nourishment. Designed for all hair types, this targeted leave-in serum directly supports the look of hair longevity, making it an excellent addition to your intensive hair-grooming routine throughout the year.\u003c\/p\u003e\n\n\u003cp\u003eFormulated with an ultra-lightweight texture that absorbs quickly without weighing down your natural style, this powerful serum works on the scalp surface to optimize the look of your hair's natural growth cycle. It delivers vital conditioning nourishment to the hair base, improves the appearance of surface microcirculation, and helps enhance the look of every strand. When integrated into your routine after prepping with the Thera-Tech Balancing Shampoo, it provides an ideal scalp foundation to support structural integrity and foster visibly thicker-looking, healthier-looking growth.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAddresses the Appearance of Thinning:\u003c\/strong\u003e Formulated as an intensive treatment to reduce visible daily breakage and shedding.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReinforces Hair Structural Integrity:\u003c\/strong\u003e Supports the structural bond of the strand surface at the scalp to keep hair looking full and anchored.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNourishes Follicular Roots:\u003c\/strong\u003e Delivers deep cosmetic conditioning to revitalize the look of weakened or fragile strands.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeightless, Year-Round Wear:\u003c\/strong\u003e A clean, non-greasy formula that can be applied to wet or dry scalps without altering volume or leaving buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAdvanced Cosmetic Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePROCAPIL®:\u003c\/strong\u003e A highly efficient patented complex utilized to combat the appearance of aging hair, protect structural integrity, and optimize cosmetic microcirculation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCAPIXYL™:\u003c\/strong\u003e A high-performance biomimetic peptide blend that synergizes with the scalp surface to increase the appearance of hair density and support structural resistance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply daily directly onto a damp or dry scalp, targeting areas where you desire an appearance of increased fullness.\u003c\/li\u003e\n  \u003cli\u003eGently massage with your fingertips to stimulate the skin surface and ensure even absorption.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse out; leave the serum on to condition continuously.\u003c\/li\u003e\n  \u003cli\u003eProceed with blow-drying and styling as usual. For maximum efficacy, apply after cleansing with the Emphasis Thera-Tech Balancing Shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize Available:\u003c\/strong\u003e 50 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean Beauty Formula:\u003c\/strong\u003e 100% Vegan | Cruelty-Free | Dermatologically Tested\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Lightweight, non-greasy, and volume-safe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bbcos","offers":[{"title":"Default Title","offer_id":48348608495808,"sku":"BBCETGBS50ML","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1203\/6678\/files\/BBCOSEmphasisThera-TechGrowthBoostSerum.png?v=1780313959"},{"product_id":"bbcos-emphasis-thera-tech-root-detox-serum","title":"BBCOS Emphasis Thera-Tech Root Detox Serum","description":"\u003ch2\u003eScalp Reset Technology to Calm, Purify, and Rebalance Your Roots\u003c\/h2\u003e\n\n\u003cp\u003eTrue hair health begins at the source. Restore ultimate equilibrium to your scalp with the \u003cstrong\u003eBBCOS Emphasis Thera-Tech Root Detox Serum\u003c\/strong\u003e. This advanced dermocosmetic leave-in formula is specifically engineered to target, soothe, and protect the appearance of sensitive, dry, or compromised scalps prone to discomfort, the look of flaking, or excess sebum production.\u003c\/p\u003e\n\n\u003cp\u003eWith an ultra-lightweight, non-greasy texture that absorbs instantly without disrupting your style's volume, this intensive serum provides a gentle yet powerful cosmetic clarifying action. By working in harmony with your skin's surface layers, it calms the feel of surface redness, deeply hydrates dry layers, and minimizes the look of excess oil. Perfect for year-round maintenance or as a focused clarifying treatment, it purifies the surface roots to build an ideal foundational environment for healthier, stronger-looking hair.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eScalp Clarifying \u0026amp; Balance:\u003c\/strong\u003e Successfully regulates the appearance of excess oil production and minimizes surface flaking or product buildup.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoothes Discomfort:\u003c\/strong\u003e Immediately calms the feel of skin irritation, tight dryness, and the appearance of surface redness on sensitive scalps.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Delivers essential moisture directly to dry, tight scalp layers without leaving a heavy residue.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInvisible Lightweight Finish:\u003c\/strong\u003e A clean, fluid texture safe for all hair types, designed for daily leave-in wear without flattening the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAdvanced Cosmetic Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProBiocin V™:\u003c\/strong\u003e A cutting-edge, biotechnological prebiotic active derived from Lactobacillus fermentation. It deploys biofermented peptides to protect the surface microbiome, target the underlying causes of surface flaking, and alleviate the feel of skin tightness while fortifying the skin's moisture barrier.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCAPIXYL™:\u003c\/strong\u003e A high-performance dermocosmetic complex pairing a specialized biomimetic peptide with natural red clover plant extract to preserve the appearance of full-bodied hair strands and encourage the look of hair density.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply daily directly onto either a dry or damp scalp, focusing on target zones showing oiliness, dryness, or the appearance of surface flaking.\u003c\/li\u003e\n  \u003cli\u003eGently massage with your fingertips to stimulate the skin surface and distribute the fluid evenly.\u003c\/li\u003e\n  \u003cli\u003eLeave in completely - do not rinse.\u003c\/li\u003e\n  \u003cli\u003eProceed with blow-drying and styling as desired. For a comprehensive scalp reset, use following the Thera-Tech Balancing Shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize Available:\u003c\/strong\u003e 50 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean Beauty Formula:\u003c\/strong\u003e 100% Vegan | Cruelty-Free | Dermatologically Tested\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTarget Concern:\u003c\/strong\u003e Scalp dryness, excess visible sebum, and surface flaking\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bbcos","offers":[{"title":"Default Title","offer_id":48348634480832,"sku":"BBCETRDS50ML","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1203\/6678\/files\/BBCOSEmphasisThera-TechRootDetoxSerum.png?v=1780315657"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1203\/6678\/collections\/Blue_Purple_and_Green_Spray_on_Black_Background.png?v=1782570751","url":"https:\/\/bsdsalonstore.com\/collections\/new-arrivals.oembed","provider":"My Salon Store","version":"1.0","type":"link"}