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Our Heritage & Commitment

  • BSD is a second-generation family business that has served salon professionals for over 60 years. We are committed to providing the highest quality products, partnering only with brands that demonstrate integrity. Both our imported haircare lines and our second-generation owner, Peter Prell, share strong roots in Italy.

  • Our primary commitment is to provide our customers with only the highest quality products and services. We carefully select and partner only with brands that demonstrate unwavering integrity across their business practices, services, and product formulations.
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Our Personal Touch & Evolution

  • BSD is well-known for our personal touch. Our team of experts is dedicated to delivering the best possible service, always available to answer your questions and help you find the precise products you need.

  • In response to the COVID-19 pandemic, we launched the BSD Salon Store. This evolution allowed us to bring our premium products directly to consumers.

  • The BSD Salon Store offers a wide variety of high-quality haircare products from leading Italian and international brands, including BBCOS, Kaaral, and 360. We also offer convenient perks like free shipping, depending on your location and order amount!
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